YD Architects needed a brand that captured their approach to innovating commercial and residential spaces.
A confident, bold YD monogram was created, built from isometric planes that speak to structural elevations.
Basic brand guidelines were created, with simple rules for using the monogram and brand colours.
A series of exploded isometric expressions, based on the form of the monogram, were created to depict the complex nature of architectural drawings and plans. The expressions could flex and scale, creating unique assets for any touch-point.
© Geoffrey Dahl 2023