Player
take on

Brand proposal and local area campaign for Premier League footballer.  

Branding 

The key graphic for this identity was a signature typeface that had to articulate some of the player’s character on the pitch; speed, agility and trickery on the ball. The typeface has a sense of speed and movement, elegantly captured in a monogrammed WZ for the primary logo.  

The touch-points for this brand had to feel very local, Zaha being one of the few Premier League players to play for his hometown club. I imagined the centrepiece for the campaign to be a painted mural that fans could enjoy on their way to the stadium. 

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© Geoffrey Dahl 2023