Wilfried Zaha
Brand proposal and local area campaign for Premier League footballer.
Deliverables
Branding
Street campaign
Mural concept
The key graphic for this identity was a signature typeface that had to articulate some of the player’s character on the pitch; speed, agility and trickery on the ball. The typeface has a sense of speed and movement, elegantly captured in a monogrammed WZ.
© Geoffrey Dahl 2021