Find fashion,
not fast fashion 

This app enables users to find, and shop, at local independent fashion boutiques. 

Branding, campaign and digital

The brand identity is built around a monogram B, formed of two rotated map pins. Brand guidelines were developed, with a rich visual language. This included a vibrant pattern, also based on map pins.  


Campaign materials, including posters and social posts played up to theme of "Fashion IRL" – instead of soulless online shopping, users could rediscover the pleasure of finding and browsing independent fashion boutiques.  


Let's talk... 

For all freelance enquiries, please email me.

© Geoffrey Dahl 2023