This app enables users to find, and shop, at local independent fashion boutiques. The brand identity is built around a monogram B, formed of two rotated map pins. Brand guidelines were developed, with a rich visual language. This incuded a vibrant pattern, also based on map pins. Campaign materials, including posters and social posts played up to theme of "Fashion IRL" – instead of soulless online shopping, users could rediscover the pleasure of finding and browsing independent fashion boutiques.
© Geoffrey Dahl 2023