Responsive website, press campaign and on-site advertising for luxury residential building in King's Cross.
The visual language for Cadence was based on the theme of rhythm – drawing on the unique bézier arches in the architecture. The homepage therefore included subtle motion of the brand's radial pattern, giving a sense of elegance and sophistication. This language was also successfully applied to print advertising and wayfinding.
The King's Cross light tunnel was a unique opportunity to express the brand in an exciting environmental touch-point. Changing colours mimicked the time of day, framed by the radial pattern and arches.
© Columns 2020
© Geoffrey Dahl 2021